Dowell Insight Prodajni centar by Yi Tonghua

Dowell Insight Prodajni centar by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2020

Dowell Insight Prodajni centar

by Yi Tonghua

Client: Zest Art

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About Dowell Insight Prodajni centar

Dowell Insight je prodajni centar koji spaja klasičan britanski stil sa modernim dizajnom pod temom popodnevnog čaja u Kensingtonu. Fasada od crvene cigle inspirisana je britanskim zgradama od crvene cigle, a mekani ukrasni elementi u istoj boji krase enterijer. Simetrični lobi koristi raspoređene matrice osvjetljenja kako bi ocrtao sliku britanske zastave. Lučna pregrada odvaja zonu za pregovore, gdje crvene stolice, crna sofa i zlatni čajni stolić čine opuštajući prostor za razgovor. Projekat obuhvata 1300 kvadratnih metara.

The Recognition

About the Srebrna nagrada A' Design Award

Dowell Insight Prodajni centar je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Dowell Insight Prodajni centar bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Dowell Insight Prodajni centar je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging: Project Area: 1300 square meters
Tags: Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology: The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge: In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research: Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration: Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration: Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow: The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members: Yi Tonghua
Image Credits: Photography: MENDO WONG