Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra by Yi Tonghua

Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2020

Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra

by Yi Tonghua

Client: Zest Art

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Colors

The Design

About Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra

Tong Yueli je prodajni centar dizajniran s temom bajke. Enterijer se prostire na 308 kvadratnih metara i poziva posjetioce da prostor posmatraju iz perspektive djece. Predvorje koristi jarke boje za snažan vizualni efekat. Pozadinski zid od papirnih skulptura prikazuje drveće, travu, cvijeće i jelene, stvarajući atmosferu začarane šume. Skrivene svjetlosne trake daju toplu žutu svjetlost, a šarene lopte su postavljene iznad glave. Dizajn spaja maštu djece s iskustvom odraslih i podstiče razmišljanje o odrastanju.

The Recognition

About the Srebrna nagrada A' Design Award

Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging: Project Area: 308 square meters
Tags: Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology: The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge: Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research: As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration: The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration: Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow: The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members: Yi Tonghua
Image Credits: Photography: Shixiang Wanhe & Zest Art