Zlato Web · 2020
Macy’s Website E-Commerce web stranica
- Zlatna nagrada A' Design Award 2020 in Web
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website E-Commerce web stranica
Macy's web stranica je e-commerce platforma koja omogućava kupcima da online kupuju Macy's asortiman. Web stranica je redizajnirana 2019. godine kao direktan odgovor na povratne informacije kupaca, što je rezultiralo čistim, jednostavnim i modom inspirisanim dizajnom. Izgled se oslanja na modne medije i potrošačke tehnološke proizvode, a ima za cilj da izdvoji Macy's od konkurentskih trgovaca. Korištene su moderne responzivne web tehnologije, tako da se stranica može pregledati na laptop računarima, tabletima i pametnim telefonima. Istraživanje korisničkog iskustva vodilo je redizajn, uključujući ankete, intervjue i testiranje upotrebljivosti.
About the Zlatna nagrada A' Design Award
Macy’s Website E-Commerce web stranica je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Macy’s Website E-Commerce web stranica bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Macy’s Website E-Commerce web stranica stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
