Inspiration Web stranica by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Web Stranica i Web Dizajn Competition Category.
ZlatoWeb· 2021
Inspiration Web stranica
Client: Zippo
Zlatna nagrada A' Design Award Winner in Web Category
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- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration Web stranica
Inspiration je web stranica kreirana za brend Zippo. Web stranica predstavlja brend kroz novi vizuelni identitet i interaktivni korisnički interfejs. Dinamične slike daju stranicama eksperimentalni vizuelni karakter. Crna tema primijenjena je na cijelom rasporedu kako bi podržala dosljedno iskustvo pregledanja. Dizajn interakcije izgrađen je pomoću progresivne tehnologije korisničkog interfejsa kako bi posjetioci ostali angažovani. Cilj je otvoriti razgovor s potrošačima i izraziti kulturu brenda u savremenoj formi.
The Recognition
About the Zlatna nagrada A' Design Award
Inspiration Web stranica je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Inspiration Web stranica bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Inspiration Web stranica stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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