Prakrishi Ambalaža za suho voće by Vishal Vora

Prakrishi Ambalaža za suho voće by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Prakrishi Ambalaža za suho voće

by Vishal Vora

Client: Prakrishi

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Ambalaža za suho voće

Prakrishi je linija ambalaže za suho voće kreirana za indijsko tržište. Dizajn predstavlja vizuelnu priču o kraljevstvu zdravlja, u kojoj je svako suho voće prikazano kao kralj vlastitog kraljevstva. Ambalaža je monohromatska, a samo je suho voće štampano u boji, tako da hrana postaje fokalna tačka svakog pakovanja. Linija koristi vrećice sa zip zatvaračem i četverobojnom štampom. Svako pakovanje ima dimenzije 140 mm širine i 210 mm visine. Cilj je učiniti proizvod jasnim i prepoznatljivim na prepunoj polici.

The Recognition

About the Zlatna nagrada A' Design Award

Prakrishi Ambalaža za suho voće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Prakrishi Ambalaža za suho voće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Prakrishi Ambalaža za suho voće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team