Mixed Reality Holografska instalacija by Aleksandr Volkov

Mixed Reality Holografska instalacija by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Događaja Competition Category.

SrebroDogađaj· 2020

Mixed Reality Holografska instalacija

by Aleksandr Volkov

Client: Economiton

Srebrna nagrada A' Design Award Winner in Događaj Category

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The Design

About Mixed Reality Holografska instalacija

Mixed Reality je interaktivna holografska instalacija stvorena za izložbeni štand o energetskoj strategiji grada Moskve. Instalacija se temelji na principu Pepper's Ghost, koji je proširen dodatnim slojevima. LED pozadinski zid, tri podna projektora i LED rasvjeta montirana na strop rade zajedno s holografskom folijom, ogledalima i zvukom. Animirano svjetlo i sjena daju projiciranim objektima snažan osjećaj prisutnosti. Posjetitelji na dodirnom ekranu biraju temu i promatraju kako se figure i grafikoni pojavljuju i rastvaraju u zraku.

The Recognition

About the Srebrna nagrada A' Design Award

Mixed Reality Holografska instalacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mixed Reality Holografska instalacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mixed Reality Holografska instalacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.