Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng naébbu PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng naébbu PepsiCo Design and Innovation iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng

ᨑᨗ PepsiCo Design and Innovation

ᨀᨒᨗᨕᨙ: PepsiCo Design and Innovation

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

34,615

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #100575

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng

Mtn Dew AMP Game Fuel Launch iyanaritu séddi pambukkusu enungeng sibawa desain aléna-aléna merek untu séddi enungeng performance iya sadiaé riénung, iya riébbué untu para gamer. Aléna-aléna pakkitaéngngé riébbu untu situru sibawa suasana gaming sibawa e sports namuni riléséngngi cliché-cliché iya biasaé. Séddi paddaséreng grafis iya mawatangngé mattulung produk, akkasérang, sibawa pangalaman konsumen ri munri. Séddi rangkéang assets peluncuran iya sukkuéna ripancaji, iya kalibungngi merekna, produkna, sibawa pangalaman konsumenna. Desain-é mattuju untu pappéléngngi enungengngé ri laleng cara iya tongengngé lao ri para atlet e sports sibawa gamer.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mtn Dew AMP Game Fuel Launch Primary Function: Pambukkusu Enungeng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspirasi: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

ᨅᨌ ᨔᨗᨕᨑ ᨄᨙᨑᨙᨔᨙ

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