Ulaweng Kemasan · 2020
Off the Eaten Path Pabbungkusu' Anre-anre Cemmé
by PepsiCo Design and Innovation
- A' Design Award Ulaweng 2020 in Kemasan
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Pabbungkusu' Anre-anre Cemmé
Off the Eaten Path iyanaritu désain pabbungkusu' untu' sining anre-anre cemmé premium iya poléé ri tanet-taneng. Iyaro anre-anre cemmé napasséddiwi ukkaju tongeng pada-pada kacang arab, kacang lotong sibawa kacang polong ri laleng campurang dé' nariseng-seng. Iyaro pabbungkusu'é mabbéréangngi merek-é séddi identitas visual masséddi ri sininna pappakéna. Iyaro désainné mattujui untu' bantui merek-é tallebbi ri laleng kategori anre-anre cemmé makessing untu' aléta iya penno'é passaing. Séddi kalompo' baiccu' pakkanré maccowé ri laleng prosés pappaddupanna sibawa mabbéré tanggapang ri tungke' tahang. Pappatujunna pakkanréé napattujui apettung désainné sibawa nasokongngi pangalaman merek iya matette'é.
About the A' Design Award Ulaweng
Off the Eaten Path Pabbungkusu' Anre-anre Cemmé iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Off the Eaten Path Pabbungkusu' Anre-anre Cemmé ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Off the Eaten Path Pabbungkusu' Anre-anre Cemmé mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
