Co Ba Coffee Kemasang Kopi by My Linh Mac

Co Ba Coffee Kemasang Kopi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Co Ba Coffee Kemasang Kopi

by My Linh Mac

Client: Mmac

A' Design Award Tambaga Winner in Kemasan Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Kemasang Kopi

Co Ba Coffee iyanaritu desain kemasang ripancaji untuk merek kopi Vietnam. Kemasangnge mappaitangngi kopi tello, inung-inungeng tradisional polé ri Vietnam iya de'éppa naissengngi ri wanuwa-wanuwa laingngé. Logoé mammuwara riyolo polé ri gambara mabbenno-benno pabbanuwa pauttamaéngngi (founder). Aseng meréka'é polé ri basa Vietnam untuk sikko tante, na paréngngerangi assiwollirengngé silaturahmi sibawa atuwong masyarakaté. Warana rialai polé ri palemma pallaonrumaé ritanengiyé anrenna kopié. Kertas sibawa poliéster iya wedding riolai (recyclable) ripakéi untuk pochéng sibawa pakkakasa attulisengngé. Desain modéré'é riattujungngi untuk paenungeng kopi iya matterué joppa-joppa.

The Recognition

About the A' Design Award Tambaga

Co Ba Coffee Kemasang Kopi iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Co Ba Coffee Kemasang Kopi ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Co Ba Coffee Kemasang Kopi mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac