2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng naébbu Alexander Chin iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.
UlawengKemasan· 2020
2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng
ᨀᨒᨗᨕᨙ: Seasons Playing Cards
Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #101023ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ 2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng
Iyaro 2019 National Card Collection Day Deck iyanaritu séuwa pabbungkus interaktif untu' kartu aggacangeng. Rancanganna riala inspirasi pole ri saoraja-saoraja Maroko, sibawa ukirang intaglio iya mancaji pada-pada batu riukiri sibawa pola geometri. Séddi tantangang iya ricéta ri wirinna mangobbi'i pakkéguna untu' timpa'i pintu gerbangngé. Narékko riakkai lawang lengkungngé lalo ri jalur sarang gonci, mompo'ni tahap mammulangngé. Séddi kaca duwa laleng khusus sibawa 30 persen opasitas nasubbu séddi bili' iya mompo'é narékko riattappai tajang ri lalenna. Pappamompo paccappurengngé mappaitangngi séddi lalengpalé matajang iya makkolik-koling. Iyaro kartué risapui sibawa effek ubin makkilo iya menonjol.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng
2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. 2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. 2019 National Card Collection Day Deck Pabbungkusna Kartu Aggacangeng mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Ukurang & Kemasang
- Width 68mm x Depth 22mm x Height 90mm
- Tag
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Téknologi Produksi
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Tantangeng Désain
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Panélitiang
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspirasi
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Wettu Proyék
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Alur Opérasi
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Paténg
- .
- Anggota Tim
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Krédit Gambar
- Photography: Bryan Aellen
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.
