Ugly Monster Bungkusang Es Popsicle by JBBC Branding Consultancy

Ugly Monster Bungkusang Es Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Ugly Monster Bungkusang Es Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Bungkusang Es Popsicle

Ugly Monster iyanaritu bungkusang untuk produk es popsicle ripancaji ri Taiwan. Rancangangngé mappaitangngi séddi karakter macenning'e nasibawa pammukka macawa-cawa, ripangngoloi polé ri jambu batu, buwa iya tuwoé ri kota Yanchao. Warna hijau bercahaya (fluorescent) mabbéréyangngi karakteré rupa iya masero sibawa mattulili. Batang tubué sibawa aje'na de'gaga assimbangenna, na karakteré dé'gaga limanna, nasaba iyaro bentu'na mappaitangngi anu macawa-cawa. Bungkusangngé mangaka'i 70 mm alowangenna, 195 mm lampé'na, sibawa 20 mm tanré'na. Tujunna iyanaritu untu' promosiwi produk-é enrengngé narekko mattaro atu'wangeng lao ri kota-kecci'é sibawa parri-parriéngngé.

The Recognition

About the A' Design Award Tambaga

Ugly Monster Bungkusang Es Popsicle iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Ugly Monster Bungkusang Es Popsicle ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Ugly Monster Bungkusang Es Popsicle mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.