Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita naébbu Etereo Pte Ltd

Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita naébbu Etereo Pte Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2020

Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita

ᨑᨗ Etereo Pte Ltd

ᨀᨒᨗᨕᨙ: Etereo Pte Ltd

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

13,995

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #101113

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita

Teks Buku: Adore iyanaritu desain kemasan untu pembalu wanita. Kemasan-e paké huruf tulisang tangang selaku unsur desain utama untu mappakatennang tanra kamudang sibawa kasumangeng. Tata letak-na sederhana sibawa mallatereng tenri wanuang, angkanna perhatiang matteru ri tema paakessing bicara alebbireng makkunrai. Tungke bungkusung ribuwa polé ri alumunium foil tattutu manengngi sibawa pattutu iya wedding ripabbelo-belo pole, na iyaro pengguna weddingngi mala aga nariyulluri terus natutu paimeng bungkusung-e untu majagai pembalu-e polé ri kuma sibawa bakteri. Tellu ukurang ripaénré, untu pantyliner, esso, sibawa wenni.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Adore Repackaging Fungsi Pokok: Kemasan Pembalu Wanita mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Ukurang & Kemasang: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tag: Sanitary Pads, Repackaging, Rebranding, Females
Téknologi Produksi: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Tantangeng Désain: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Panélitiang: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspirasi: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Wettu Proyék: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Alur Opérasi: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Anggota Tim: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng