Jianlibao Wepop Primary Function: Pabbotolo Inungeng naébbu Tiger Pan

Jianlibao Wepop Primary Function: Pabbotolo Inungeng naébbu Tiger Pan iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Jianlibao Wepop Primary Function: Pabbotolo Inungeng

ᨑᨗ Tiger Pan

ᨀᨒᨗᨕᨙ: Jianlibao

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

36,608

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #101162

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jianlibao Wepop Primary Function: Pabbotolo Inungeng

Wepop iyanaritu pabbotolo ripancaji untu' uwae massalanré-nré macennéng sibawa rasa buah-buahan iya de'e gollana. Botolo PET-na maega bentu' simpele iya makkeja marépe' lao ri yasé'na. Filem silk-screen matte-na mpéréngngi tampu'na gettengeng iya matep sibawa raséng malemma. Rupa hurupu'na makkeguna éféré piksel, na tungke-tungke hurupu' ripasarang mancaji cora' massala-sala iya massalao pada bagéang pattéppo. Buah-buahan riukiri' sibawa gaya pop art, sibawa warna iya massisala tuli macawa untu' pattandai eppa rupanna rasa. Pabbotolo'é maélo mpéréngngi inungeng iya masero macarék lao ri para pallanja' malolo.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Jianlibao Wepop Primary Function: Pabbotolo Inungeng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Jianlibao Wepop Primary Function: Pabbotolo Inungeng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Jianlibao Wepop Primary Function: Pabbotolo Inungeng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Ukurang & Kemasang: Diameter 67.5mm
Height 213mm
Tag: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Téknologi Produksi: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Tantangeng Désain: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Panélitiang: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspirasi: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Wettu Proyék: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Alur Opérasi: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Anggota Tim: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie