Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco by Yu Kai Liu

Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco

Teks Buku: Moutai iyanaritu desain pabbungkusu untuk anu mabbacco baijiu Cina. Kotaka'e iyanaritu iya bunge'-bunge'na mappake prinsip pola pattarukeng kartu iya ripasenna' ri strukturu pabbungkusu. Ri wettu kartu'e ritarui, gambara ripacetta'e mattarukeng, mappaitangngi seppulo duae olokolo zodiak Cina sibawa tau-tau taro'ada iya siruntu' untuk pesta ri Kota Maotai. Gambara-gambaraéro mabbiritta ri kabudayang sibawa estetika tradisional Cina. Botolo'e ripatettong sibawa téknologi keramik. Kertas embos suhu-mabekke tellu dimensi ripake untuk pattahangngi pola-pola'e tette' situru' aslinna. Kotaka'e mabbatasan 140 ri 125 ri 300 milimeter.

The Recognition

About the A' Design Award Tambaga

Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Moutai Fungsi Utama: Pabbungkusu Anu Mabbacco mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun