Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Ulaweng in Desain Kemasan Competition Category.
UlawengKemasan· 2020
Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian
Client: Bloom GmbH Nürnberg
A' Design Award Ulaweng Winner in Kemasan Category
- 57,604
- Verified Award Winner
- Verify Award Status for #102378
The Design
About Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian
Ri wettu meddéwatana, to appabire lokal lettei biréna namatuwa ri lembang batu maccoaqna letteqé 600 taung ri awana benteng Nuremberg. Nappaénne séuwwana, pakkena "AEcht Nuernberger Kellerbier" mangolo giling ri wettu riolona tongengngi. Label biré pacinikié gambar tangnga benteng miteppe ri watu sibawa tong kajué ri lembangna, ripancajié dénnang aksara gaya lawasé. Label pangeppelongngé sibawa cap dagang kompania "St. Mauritius" sibawa tutup warna tembaga mppaéloé kasaleang sibawa pangngissengeng.
The Recognition
About the A' Design Award Ulaweng
Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
