Plaza del Sol Kemasan Camilan by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2020
Plaza del Sol Kemasan Camilan
by Estudio Maba
Client: Plaza del Sol
A' Design Award Tambaga Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #104257
The Design
About Plaza del Sol Kemasan Camilan
Plaza del Sol iyanaritu desain kemasan untuk kantong keripik. Gambar-gambarna mala'bi'i motif rakya' sibawa barang cenderamata iya rilolongengngé ri kota-kota turisi Spanyol, na référénsi-référénsi iyaé ripaita sicara kontémporér sibawa humoré. Tungke' flow pack mabbicara riwayang pau-pau ripakéngka polé ri barang cenderamata, sibawa tujuang untu' pancajiwi pabbeli macawa. Gambar-gambar iyaé rijai' lalang fotografi still life iya risusung ri sikua séttingang, na kantong-kantongngé ripa'jai lalang pattulisang fléksografi. Tungke' kantong madécéng 195 sibawa 320 milimétér.
The Recognition
About the A' Design Award Tambaga
Plaza del Sol Kemasan Camilan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Plaza del Sol Kemasan Camilan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Plaza del Sol Kemasan Camilan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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