Oulevi Packaging Design Fungsi Utama: Kemasan Bir by Zhangyong Hou

Oulevi Packaging Design Fungsi Utama: Kemasan Bir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2021

Oulevi Packaging Design Fungsi Utama: Kemasan Bir

by Zhangyong Hou

Client: Oulevi

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Fungsi Utama: Kemasan Bir

Teks Buku: Oulevi iyanaritu desain kemasan untuk bir draf. Wadanna iyanaritu kaleng stainless steel na lise' bersih sitangnga liter, na ukuran pengembangan lebba'na 274 mm lampe' sibawa 193 mm tanre'. Grafik ripaenceng mabbentu' sioddi gelas bir. Gambara'-gambara'e mappaita assalenna bahang baku, iyanaritu barley polé ri Australia, ragi polé ri Eropa bagiang wara', sibawa hop polé ri Amerika Utara. Simbolo gelas mattulung konsumeng naissengngi mereke polé ri mabéla. Akkattana desain iyanaritu untu' mappaitangngi ceritana produk sicara mannessa ri lame' pabalu'e.

The Recognition

About the A' Design Award Bessi

Oulevi Packaging Design Fungsi Utama: Kemasan Bir iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Oulevi Packaging Design Fungsi Utama: Kemasan Bir ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Oulevi Packaging Design Fungsi Utama: Kemasan Bir mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou