Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan by Yang Zhang

Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2021

Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Bessi Winner in Kemasan Category

10,808

Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan

Bungkusang Mi Transformers Optimus Prime iyanaritu bungkusang pepper iya naranciangngi untu' dolo balo-balo bangunan. Ri yolona kotaka'na, ripakitangngi produk iya puraé rirakkai, nasaba iyaro bentu'na sibawa bagiang-bagiang iya weddingngi ripakédo mancaji manessa ri pabbelli. Gaya minimalis sibawa pallena warna mappakitangngi watta'na dolo iyaro. Fungsi pappaita sibawa bungkusang risibawangngi ri laleng séuwa struktur. Tongko' asé ritimpa'i untu' mappaitangngi kaminang loppo karung-karung balo-balo iya risusung-susung. Kotaka' arawana ritimpa'i ri iya dua bagianna nenniya mancaji kotaka' pallaseng iya mallaing-lainngi. Bagiang-bagiang weddingngi ripasilaingeng situru' jenisna, sibawa kotaka'é weddingngi ripake paimeng untu' pallaseng esso-esso.

The Recognition

About the A' Design Award Bessi

Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mi Transformers Optimus Prime Packaging Bungkusang Dolo Balo-balo Bangunan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao