The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus by Birger Linke

The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus

by Birger Linke

Client: Birger Linke Design

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus

Book Text: Perusahaan bioteknologi Swiss iyanaritu Livinguard mappancaji sebua kain untu' kedo tutu' iya wedding ripake wekka maega iya makkulle mateiwi sibawa mangnguruiwi bakteri, fungi, sibawa virus (masse' Covid 19) narekko cocco. Ide iyae ripancaji lao ri pembungkusu'na: Kedo tutue engka ri laleng bungkusu' iya mapaccinge. Sabbe' plastik iya taggattung mappancaji animasi — narekko riluru' liyase' liyawa — gambara' séua virus iya rianré ri laleng prosese, mattambai humor iya sanna' ripallua ri esso-esso mabela'. Untu' pasala' rippa'sala kedo tutue ri yelle'na anggota kaluargae, iyanaritu tama accampuru' penyaki'na, klip pangatoro' iya laingnge warannana engka ri sarung laingnge untu' mappancaji sesuai tungke'-tungke' kedo tutu'.

The Recognition

About the A' Design Award Salaka

The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. The Mask That Ate The Virus Primary Function: Kedo Tutu' Pangnguru Virus iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography