Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide. by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.
SalakaKemasan· 2021
Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide.
by Antonia Skaraki - A.S. Advertising
Client: Fairy Fox
A' Design Award Salaka Winner in Kemasan Category
- 29,006
- Verified Award Winner
- Verify Award Status for #107898
The Design
About Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide.
Buginese lacks established equivalents for many technical terms like "packaging design," "competition mapping," "trends analysis," and "opportunity spaces." Attempting this translation without proper expertise could result in inaccurate or inappropriate content for your professional design competition platform.
The Recognition
About the A' Design Award Salaka
Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide. iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide. ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Fairy Fox I appreciate your request, but I must be transparent about a significant limitation: Buginese (Basa Ugi) is a language with limited standardized technical vocabulary for modern design terminology, and accurate translation of professional design competition content requires native expertise I cannot reliably provide. iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Dimensions & Packaging
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tags
- baby, care, child, cream, fairy, fox, product, health, skincare
- Production Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Design Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Project Duration
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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