Display Of Guilin Scenery Bungkusang Odo Gigi by LongSheng Zhong

Display Of Guilin Scenery Bungkusang Odo Gigi by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2021

Display Of Guilin Scenery Bungkusang Odo Gigi

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Bessi Winner in Kemasan Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Bungkusang Odo Gigi

Pappaita Pemandangang Guilin iyanaé bungkusang odo gigi iya ripadécéngengngé untu' séddi mère' iya engkaé ri Guilin, China. Duwa pemandangang lokal, iyanaritu Salo Li sibawa gallung tanréng Longsheng, ripaita ri laleng gaya lukisang tradisional Cina untu' mappaitangngi assalenna oroang enrengngé sipa' alanna. Kotta ri sesséna riyébbu polé ri karton puté 350 gram sibawa lapisang matt enrengngé lapisang ultraviolet iya matarué. Tabung-na maddupa'-dupa'i bahang plastik sibawa aluminium. Nasabá dé'na banna napentingang fungsi bawang, disain-éwé mébbui hubungang visual iya biasaé sibawa pemandangang iya riissengngé ri maéga konsumen.

The Recognition

About the A' Design Award Bessi

Display Of Guilin Scenery Bungkusang Odo Gigi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Display Of Guilin Scenery Bungkusang Odo Gigi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Display Of Guilin Scenery Bungkusang Odo Gigi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.