Super Leg Kemasan Camilan by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2021

Super Leg Kemasan Camilan

by Chen Wang

Client: Three Squirrels

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Kemasan Camilan

Super Leg iyanaritu kemasan camilan iya ripancajiwi untuk sikola merek makanan Cina. Kemasan iyaé mappaitangngi maskot merek, iyanaritu bode assué riyaseng Xiaojian, iya matinroé ri yasé' paha ayam battowa na naéloriseng nanré iyaé wettu pakéyanna ritahang ri raka. Gambaraé riilhamireng polé ri sikennéna kartun ri mana séddi bode tikkusé nabbokoi kés na ritahang ri méong. Bagiang paha ayam iya sinnga-singngaé napannessai jangeng-jangeng gigi mappanessai séddi tellongeng, angkanna baleng lasana wedding riita. Desain iyaé passikennéreng maskot-é sibawa produk-é enrengngé tulung kemasan-é malebbi ri yelle'na barang-barang laingngé ri pallangkéyang.

The Recognition

About the A' Design Award Bessi

Super Leg Kemasan Camilan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Super Leg Kemasan Camilan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Super Leg Kemasan Camilan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release