Renata-A Primary Function: Pambungkusu' Shampoo by Hsiao Che Hou

Renata-A Primary Function: Pambungkusu' Shampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Renata-A Primary Function: Pambungkusu' Shampoo

by Hsiao Che Hou

Client: Renata

A' Design Award Salaka Winner in Kemasan Category

25,283
Verified Award Winner
Verify Award Status for #111576

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Renata-A Primary Function: Pambungkusu' Shampoo

Renata-A iyanaritu botolo' shampoo iya ripatettonge' untu' séddi merek pallesu-lesu weluwa. Watakkale botolo'é ripébbui sibawa bahang bio-based iya ripancajiangngé polé ri lame' teh iya risalaié napattimpo polé ri pa'galung teh ri Taiwan. Bahang-é iyaro selléi patappulo persén plastik petrokimia sibawa mabbantui pakurangngi pettu'na karbon. Botolo'é matedde padai wadah plastik biasaé, weddingngi ridaur ulang sibawa dé' napammula zat racung ri tana'é rékko purani ritunu. Pambungkusu'é mattampu shampoo iya ripébbui sibawa saring ampo-ampo Cina, na desain-na napancajiangngi tema pappancajiseng paimeng.

The Recognition

About the A' Design Award Salaka

Renata-A Primary Function: Pambungkusu' Shampoo iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Renata-A Primary Function: Pambungkusu' Shampoo ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Renata-A Primary Function: Pambungkusu' Shampoo iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU