Zhanggong Times Kemasang Anisi naébbu Wen Liu

Zhanggong Times Kemasang Anisi naébbu Wen Liu iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2021

Zhanggong Times Kemasang Anisi

ᨑᨗ Wen Liu

ᨀᨒᨗᨕᨙ: Jiangxi Zhanggong Liquor Co., Ltd

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

16,802

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #112289

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Zhanggong Times Kemasang Anisi

Zhanggong Times iyanaritu desain kemasang untu Baijiu iya ripabbuwangngé ri propinsi Jiangxi, Cina. Botolo'é riyébbu polé ri seramik sibawa dekorasi pembakaran. Yolona kotaq'é napake kertas bergoffer, na logo utama'é ripalécé ri lempéng logam. Desain'é maddupa ilhamang polé ri Ganzhou, iya riyisengngé selaku wanuwa assalenna budaya cella. Warna cella ripakéi selaku warna simbolik sibawa ripaddupang sibawa gambar-gambar bantu. Séddi gambaran iya matennangngé mappaitangngi unsur-unsur geografi sibawa sejarah daéraé, kalebbu Salo Gan. Kemasang'é engka ukurangngi 160 x 120 x 330 millimeter.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Zhanggong Times Kemasang Anisi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Zhanggong Times Kemasang Anisi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Zhanggong Times Kemasang Anisi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Ukurang & Kemasang: 160mm*120mm*330mm
Tag: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Téknologi Produksi: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Tantangeng Désain: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Panélitiang: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspirasi: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Wettu Proyék: The project started in May 2020 and finished in August 2020 in Shenzhen.
Alur Opérasi: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Anggota Tim: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.