Heffron Primary Function: Pambakku' Botol Rum by Martin Zouhar

Heffron Primary Function: Pambakku' Botol Rum by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Heffron Primary Function: Pambakku' Botol Rum

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Heffron Primary Function: Pambakku' Botol Rum

Heffron iyanaritu desain pambakku' untu' rum iya ripancajiengngi ri séwua pabbré (distillery) Céko. Iyaé rum-é napakalebbi'i legiun-legiun Céko-Slowakia, iya mammusu'é ri Rusia ri lalenna taung 1914 sibawa 1918 nenniya bantui pattettong Républik Céko-Slowakia. Heffron iyanaritu aseng kappala' paccappureng iya tiwiéngngi sining legiuner-é polé ri Rusia lao ri Éropa. Desain-na napolei ilham polé ri sining sure' iya nakiring séjjukna sining prajuriék-é lao ri bola ri lalenna allalengeng iya malampé'é. Botol kaca iya tembusua tahang'i 500 ml. Labél-é ripancaji polé ri karettasa' warna krém iya makkasara' nappunnaiwi cetakan perforasi cap sure' iya rigunting die-cut sibawa vernis kilo lokal, ricéta' ri tellu warna.

The Recognition

About the A' Design Award Salaka

Heffron Primary Function: Pambakku' Botol Rum iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Heffron Primary Function: Pambakku' Botol Rum ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Heffron Primary Function: Pambakku' Botol Rum iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.