Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Ulaweng in Desain Kemasan Competition Category.

UlawengKemasan· 2021

Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Ulaweng Winner in Kemasan Category

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Verified Award Winner
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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre

Hotel New Grand Ready-to-eat Meals iyanaritu desain pabbungkus untu' inanre pura ripasadia, ri lalenna engka kari juku' sapi, kari manu' sibawa saos pasta Napolitan. Iyaro kotana riyebbu pole ri karettasa tebbe' na napake motif panci kaledo selaku unsur grafis poko'na. Desain minimalis-e naliweng-i gambara' sibawa foto inanre iya biasa riita ri pabbungkus inanre pura ripasadia. Akkattana iyanaritu untu' mappalettu' ade' sibawa aleburenna hotel klasik ri Yokohama sibawa cedde' pappakario-rio. Iyae pabbungkus-e cocoki untu' manre ri bola sibawa biasa toi ripile selaku pappasoro' ati.

The Recognition

About the A' Design Award Ulaweng

Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Hotel New Grand Ready-to-eat Meals Pabbungkusna Inanre mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.