Amarico Primary Function: Pakkeddo Aperitif by Radoslav Dostal

Amarico Primary Function: Pakkeddo Aperitif by Radoslav Dostal is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Amarico Primary Function: Pakkeddo Aperitif

by Radoslav Dostal

Client: Amàrico

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Amarico Primary Function: Pakkeddo Aperitif

Amarico iyanaritu desain label sibawa pakkeddo iya ripancajiengngi aperitif Italia. Iyaé desain-é makkéguna gambara tanet-taneng untu' pampeddirengngi wau, kompleks, sibawa ramuang alebbireng iya engkaé ri minumang-é. Gambara-gambara-é ridiseng sibawa krayong digital, na tunggala' oba-obang riatoro' mancaji tampilang mirror iya nappunnaiyé inspirasi polé ri seni hiasang. Font contemporary iya rijujung liman-é maccowé-cowé lao ri gambara-é. Séddi label bawang mullungngi botolo'-é sibawa passikadoi logo-é enrengngé teks iya rippakkatennié sibawa garis-garis oba-obang iya ripulaweng. Botolo'-é maddaung 70 kali 70 kali 240 milimétér.

The Recognition

About the A' Design Award Salaka

Amarico Primary Function: Pakkeddo Aperitif iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Amarico Primary Function: Pakkeddo Aperitif ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Amarico Primary Function: Pakkeddo Aperitif iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensions & Packaging: 70 mm x 70 mm x 240 mm
Tags: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Production Technology: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Design Challenge: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Research: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspiration: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Project Duration: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Operation Flow: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patents: n/a
Team Members: Radoslav Dostal, Tomas Nedved, Jan Blazek
Image Credits: Photographer: Julius Filip