Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask naébbu Elephant Design and Himalaya Wellness

Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask naébbu Elephant Design and Himalaya Wellness iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask

ᨑᨗ Elephant Design and Himalaya Wellness

ᨀᨒᨗᨕᨙ: Himalaya Wellness

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

31,299

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #117150

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask

Himalaya Sheet Mask iyanaritu séddi disain pambungkuseng untu' sheet mask rupa ri kategori pattaronang alé. Sistem ewe' na naliputi lima ragam sibawa napaké warna macakka, huruf mariyo-riyo, sibawa catatan tengngana untu' alé. Gambara'-gambara' na napaddupai wettuang alebbireng maupe' iya pole ri produ'ê ri gaya malemma. Sacéttana ricéta' ri CMYK, puté, sibawa eppa warna Pantone maupe'. Logo sibawa gambara' na ripaccappurengngi sibawa spot gloss varnish, na sesa penampi'na iyanaritu matte. Disainê iyanaé napaddéceng untu' napékkaengngi pangngelli malolo ri pasa' lino maratae'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Himalaya Sheet Mask Primary Function: Pambungkusenna Sheet Mask iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Ukurang & Kemasang: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tag: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Téknologi Produksi: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Tantangeng Désain: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Panélitiang: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Wettu Proyék: The project started in September 2019 and finished in December 2020, in Singapore & India.
Alur Opérasi: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Anggota Tim: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Krédit Gambar: All designs and images are created by Elephant Design.