BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng by Ka Wai Tsun

BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2021

BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Bessi Winner in Kemasan Category

11,073

Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng

Teks Buku: BonBonne Nuit iyanaritu séri desain kamasang untuk kaneng-kaneng. Asenna napaddupang duwa kata basa Peranca, bon bon, iyaregga kaneng-kaneng, sibawa bonne nuit, iyaregga wenni madécéng. Konsepé iyanaritu mancaji palécé lao ri pallanggéngngé untuk cicipiwi napina-napina na iya mala’bo ri lino. Kamasangngé napakéi gaya montase iyya patarunang unsur-unsur surréalis. Nasaba napina-napina lucid weddingngi riparénta, carita ri tungke kamasangngé napappasenngi cinna napunna tau-tauwé situjuang pura naéngngerangngi. Aseng-aseng oléh konsép produk-é riatujui untuk mappakoro sunggu-sunggu ri pikkirangngé. Séri iyaé mancaji tellu pouch (kantong), tellu wadde bulu-bulu cenning, sibawa dua wadde saroangeng iyya mabbawa gatti.

The Recognition

About the A' Design Award Bessi

BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, BonBonne Nuit Fungsi Utama: Kamasang Kaneng-kaneng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.