Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2021
Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Bessi Winner in Kemasan Category
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- Verified Award Winner
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The Design
About Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng
Teksé Kitta: Evervess Soda Water iyanaritu désain kemasan untu' assikolaé soda sibawa tonik anu masero. Merek éwié natiwi'i warisang mangkasuwiya taung, na identitas visualna dipamodérengngi untu' peluncurang anu masatu ri paséreng Cina. Désain riyoloé narasa matane sibawa mappaka mabbatiwi galé mangngasseng, na kemasangngé ripakémbo untu' massibawa alebireng anu marènni sibawa manyameng. Séddi élemeng grafis anu minimal ri warna cella'-cella' sibawa teal mappaddupang séddi fontaeng, tanra-tanra tenaga, alebireng, sibawa apparemmasang baru. Inung-inungengngé wedding ricampuru' ri laleng kokteél yaré'ga rinasa'i muto.
The Recognition
About the A' Design Award Bessi
Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Evervess Soda Water Fungsi Poko: Kemasan Inung-inungeng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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