Constellation Pabbungkusna Paccolo' Api naébbu Sunhwa Lee and Wenyuan Chen

Constellation Pabbungkusna Paccolo' Api naébbu Sunhwa Lee and Wenyuan Chen iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2021

Constellation Pabbungkusna Paccolo' Api

ᨑᨗ Sunhwa Lee and Wenyuan Chen

ᨀᨒᨗᨕᨙ: Zippo (China) Outdoor Products Co., Ltd.

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

31,784

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119120

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Constellation Pabbungkusna Paccolo' Api

Constellation iyanaritu rancangan pabbungkus edisi terbatas untu' paccolo' api ripaddisengeng (koleksi). Pabbungkusna macahaya polé ri titik-titik baiccu ri lapisanna, na cahayaéro wedding ripatuo tasséddi-séddi untu' mébbu tanra-tanra zodiak mallaing-laingeng. Ri paccappurenna éfé'na, cahayaéro mappésau-pésau malemma tuo sibawa maté. Éfé' cahayaéro wedding ricas paimeng sibawa kabel USB na tahang seppulo duwa jang narékko pennoni cas-na. Paccolo' apiéro makkatenning ri pabbungkus laleng sibawa magnét, jaji petti'éro wedding to ripaké selaku onrong pappaitang. Engka batang massegitiga tassubbu ri munrinna iya wedding rilépa massu untu' patettongngi pabbungkusna. Karettasa' iyanaritu bahang poko' iya ripaké.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Constellation Pabbungkusna Paccolo' Api iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Constellation Pabbungkusna Paccolo' Api ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Constellation Pabbungkusna Paccolo' Api mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Ukurang & Kemasang: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tag: Zippo, lighter, packaging, packaging design, innovative, inspiring
Téknologi Produksi: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Tantangeng Désain: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Panélitiang: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspirasi: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Wettu Proyék: The project started in April 2020 and launched in February 2021 in China.
Alur Opérasi: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Paténg: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Anggota Tim: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen