Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy naébbu Genki Forest

Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy naébbu Genki Forest iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy

ᨑᨗ Genki Forest

ᨀᨒᨗᨕᨙ: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

41,288

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119239

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy

Book Text: Alienergy iyanaritu pambungkusu' untu' enungeng energy iya de'e gollana. Rancangan-na maggunakang kaleng aluminium iya masippi', 58 mm lebba'na, 58 mm rumpu'na, sibawa 142 mm tanre'na, iya mullei mattampung 330 ml. Aluminium ripilei nasaba wedding ridaur ulang sibawa ripake paimeng secara efisieng. Séddi gambara' alien, iya ritaro selaku tambahang polé logo merek, mancaji gambara' utama sibawa ripakkulé-kulé ri sininna barang-na. Warna iya matanré, garéssé malempu', bentu' geometri sibawa aksén metalik mpéréngngi iyaro kaleng-é appallellungeng iya matedde ri rak-é. Susunang informasi-na napaissengngi formula iya de'e gollana.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Alienergy Energy Drink Primary Function: Pambungkusu' Enungeng Energy iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Ukurang & Kemasang: Width 58mm x Depth 58mm x Height 142mm
Tag: Branding, Packaging, Can, 3D, Energy drink
Téknologi Produksi: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Tantangeng Désain: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Panélitiang: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasi: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Wettu Proyék: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Alur Opérasi: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Paténg: Label Patent:202030509836.0 , 2020, China.
Anggota Tim: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Krédit Gambar: Creator: Gang Wang