Yamamotoyama Pakki Teh Ripangareng Baru naébbu Eisuke Tachikawa

Yamamotoyama Pakki Teh Ripangareng Baru naébbu Eisuke Tachikawa iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Platina ri Katégori Kompétisi Desain Kemasan.

PlatinaKemasan· 2021

Yamamotoyama Pakki Teh Ripangareng Baru

ᨑᨗ Eisuke Tachikawa

ᨀᨒᨗᨕᨙ: Nosigner

Pammènangngé A' Design Award Platina ri Katégori Kemasan

215,367

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119471

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Yamamotoyama Pakki Teh Ripangareng Baru

Yamamotoyama naiyya séddi dagang teh macca ampéanna sibawa terkenal paling ri Jepang. Iyyé naenga mula-mula paddagang teh hijau naisseng mangkaseng. Makkoncié konsep Makkedattu ri Asalanna Edo, NOSIGNER rilettué ulang desain pakki-pakkina supayang tettong budaya teh tradisional sibawa nappakalessang ri wettué maélo mai. Supaya modern naekiya tettong pesona marékka seuwwa riwettuenna, NOSIGNER riisseng kulé-kulé tradisional sibawa struktura lontara' gulungan makkeda lambang kecinna Yamamotoyama sibawa gaya tulis kalligrapina Edo.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Platina

Yamamotoyama Pakki Teh Ripangareng Baru iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. Yamamotoyama Pakki Teh Ripangareng Baru napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. Yamamotoyama Pakki Teh Ripangareng Baru iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspirasi: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Anggota Tim: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Krédit Gambar: Photography: Sato Kunihiko

ᨅᨌ ᨔᨗᨕᨑ ᨄᨙᨑᨙᨔᨙ

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