Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2021
Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award Tambaga Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #119775The Design
About Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng
Teksna Kitta: Alienergy Electrolyte Water iyanaritu desain kemasan untuk inung-inungeng fungsional tanpa gola sibawa tanpa kalori. Botolna mappunna bentuk malempu sibawa sisi anrèppo malessi, mappaita rupa modern sibawa sportif. Labelna riyébbu polé ri bahang setengah tembang iya mappaitangngi uwai tenre ri lalempanna sibawa mappannessai sipa'na inung-inungeng iya paissengiwi babuwa. Onrong kosong iya luwasé sibawa aleng wanna iya ritangngarangi mappaita konsép minimalis sibawa mapaccing. Bahang labelna iyanaritu OPS, pengganti PVC iya wedding ridaur ulang. Inung-inungengngé riyala tenre mangkaebo warna inanré.
The Recognition
About the A' Design Award Tambaga
Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Alienergy Electrolyte Water Fungsi Utama: Kemasan Inung-inungeng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 185mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Design Challenge
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Project Duration
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Team Members
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - Image Credits
- Creator: Gang Wang
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