Smoked Trout Primary Function: Wadah Inanre naébbu Armeanu Creative Studio

Smoked Trout Primary Function: Wadah Inanre naébbu Armeanu Creative Studio iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Smoked Trout Primary Function: Wadah Inanre

ᨑᨗ Armeanu Creative Studio

ᨀᨒᨗᨕᨙ: Valeputna

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

28,079

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #119796

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Smoked Trout Primary Function: Wadah Inanre

Smoked Trout iyanaritu desain wadah untu' balé-balé maddupa asa. Iyaro wadaé ripakké krato' kraft sibawa emme' ulaweng nenniya vernis mappilé. Séddi corak malingkuru', séddi gambara' pintu abbatiseng ripakké untu' meppo' karto'na sibawa séddi cap ulaweng mappannessai ade', warisi' sibawa bahang alebbireng. Iyaro capé sibawa gambara' pintué paita ri sininna rupa-rupa produ'é untu' mappannessai tuli sambungenna. Iyaro paké'é ripalipa' maddupang 11,5 sibawa 25 séntiméter. Rupanna iya makkaru'é mappannessai magampang riputta' sibawa ritongko produ'na, nenniya magampang ripallonrong, ritiwi sibawa ripaita ri sanré-sanré.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Smoked Trout Primary Function: Wadah Inanre iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Smoked Trout Primary Function: Wadah Inanre ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Smoked Trout Primary Function: Wadah Inanre iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Ukurang & Kemasang: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tag: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Téknologi Produksi: The packaging is made of kraft carton, has golden folio and selective varnishing.
Tantangeng Désain: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Panélitiang: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasi: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Wettu Proyék: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Alur Opérasi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Paténg: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Anggota Tim: Armeanu Ana
Armeanu Catalin
Krédit Gambar: Main Image and optional images - Armeanu Creative Studio SRL - Romania