Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi by Dmitry Kultygin

Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi

Solemici iyanaritu séddi rancangan pambungkusu' untu' juku' balé isi maddéceng Italia pada salami sibawa prosciutto. Iyaé rancangana' napasibanding rasana barangngé sibawa karya matinggi seni Renaissance. Wadah utamana iyanaritu séddi wadah plastik ripi'ki' sibawa corak marmer. Kepalo kertasna ripabbotoli' sibawa cetakan offset sibawa capé' foil ulaweng, iya massumpuiwi sipa' matinggina barangngé. Wadahé' iyaro 225 mm tanréna nasibawang 123 mm sagenana. Warna macakké' sibawa rincian mabbédaé mabbantui barangngé namataa ri palungeng bola balukna. Iyaé rancangana' napattujungngi towi appakalebbi lao ri cara appakkebbu' turatéa.

The Recognition

About the A' Design Award Salaka

Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Solemici Packaging Primary Function: Pambungkusu' Barang Juku' Balé Isi iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin