Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak by Haijun Shen

Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2021

Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak

by Haijun Shen

Client: DIGA Creative design

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak

Luzhou Laojiao 1915 iyanaritu pambukkusu untu' aik kalluak baijiu Cina. Botolo'na ripakkua' sanrupa lopi sompe', na simbolo' pakkitana ripaccinnai polé ri karétas Jiangyang Luzhou. Rupa mabbékku'na mattujui ri aik iya mattassué ri lalenna sibawa mabbéré rasa nyaman rékko riwakkalangngi. Botolo'na riébbu polé ri kaca iya risemprot warannana sibawa napattaba tanra mérek. Kandu'na ripatanré sibawa bronzing, embossing, enrengngé tanra mérek iya ripattaba. Bukkusu'é masumpe' 58 x 158 x 350 milliméter. Akkatana iyanaritu rupa macékké enrengngé mewah untu' pangénungngé iya makkéumuru' 30 lettu 40 taung, sibawa rasa modern iya matanré iya tette' napatette' sipa' tradisi'na.

The Recognition

About the A' Design Award Salaka

Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Luzhou Laojiao 1915 Primary Function: Pambukkusu Botolo' Aik Kalluak iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin