Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng naébbu Tingting Wang

Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng naébbu Tingting Wang iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2021

Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng

ᨑᨗ Tingting Wang

ᨀᨒᨗᨕᨙ: High-tech MengNiu Dairy (Beijing)CO.,LTD

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

11,744

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #121519

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng

Yoyic Huojunpaopao iyanaritu bungkusang botolo iya nirancangngé untu' inung-inungeng bersoda iya mattaroé probiotik tuo. Inung-inungengngé napaddupangeng bakteri asang lactic bersoda sibawa probiotik tuo, gollana céddé' sibawa dé'gaga lemme'na. Botolona rijjama'i polé ri PET iya matteru macakkaé untu' pabbéréang tekstur karaca, mabbentu'-marenynyi' sibawa maringeng, sibawa kapasitas 388 milliliter. Labelna paké aksara kaligrafi Cina iya matoto' sibawa gambara-gambara gelemung untu' mappasenneng vitalitas. Rancangengngé maélo mappaitangngi lasana enrengngé alebbirengngi ripakkasiwiang. Botoloé ribalu ri toko-toko convenience ri laleng kondisi rantai maccekké untu' pattahangngi probiotik-é tuo mattulili.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Yoyic Huojunpaopao Bungkusang Botolo Inung-Inungeng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Ukurang & Kemasang: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tag: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Téknologi Produksi: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Tantangeng Désain: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Panélitiang: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspirasi: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Wettu Proyék: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Alur Opérasi: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Paténg: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Anggota Tim: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Krédit Gambar: .