Tinkoff Investment Video Pangiklang by Egor Maraev

Tinkoff Investment Video Pangiklang by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Film, Video, dan Animasi Competition Category.

TambagaFilm· 2022

Tinkoff Investment Video Pangiklang

by Egor Maraev

Client: Blaster Studio

A' Design Award Tambaga Winner in Film Category

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Verified Award Winner

Verify Award Status for #122056

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Colors

The Design

About Tinkoff Investment Video Pangiklang

Tinkoff Investment iyanaritu video pangiklang tettappulo pattappulo detik untu' jasa investasi bank. Video-e mappaitangngi George Washington selaku tokoh utama. Mattudangngi ri sofa sibawa nanre pizza, mabose sibawa malessu, na iyaro mancaji simbol ashelling doi'. Gambaran anu dé'gaga biasana punna makkatta poko iyanaritu doi' harusu' ritaro sibawa dipiara ri laleng keadaan makessing enrengngé ripakéi mangoli. Animasi-éwé maggabungangngi cel animation sibawa cutout animation, ripaddupai sibawa digital compositing. Video-e ripaitangngi cakkuru' selaku preroll ri yolona video online, na cappa'na mancaji conversion rate iya matanré.

The Recognition

About the A' Design Award Tambaga

Tinkoff Investment Video Pangiklang iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Tinkoff Investment Video Pangiklang ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Tinkoff Investment Video Pangiklang mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin