Africolor Festival Fungsi Utama: Identitas Visual Festival by Manuela Bonnet

Africolor Festival Fungsi Utama: Identitas Visual Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Africolor Festival Fungsi Utama: Identitas Visual Festival

by Manuela Bonnet

Client: Africolor

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Fungsi Utama: Identitas Visual Festival

Teks Buku: Africolor Festival iyanaritu identitas visual iyya ripancajiangngi untuk perayaan taung mapuloe wettu ri Paris. Rancangang iyaé mattette ri pikkiranna resonansi, iyya pura mappasingkeru makkedaé festival-e tette maddengeng ri wettu na batasa. Sibbuang topografi rebba-e nasibawa naulléi accuoi anéng suraq' judul untuk pancajiangngi irama iyya marunni. Identitas-e macawaq, langsung, malebbi warana, sibawa masennang. Poster-e ripancaji dua wersi iyya sisala, iyanaritu iyya cella' na iyya moccong. Sistemi visual iyya sama ripake ri brosur, flyer, poster subway, spanduk, tas totte, na publikasi media sosial.

The Recognition

About the A' Design Award Tambaga

Africolor Festival Fungsi Utama: Identitas Visual Festival iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Africolor Festival Fungsi Utama: Identitas Visual Festival ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Africolor Festival Fungsi Utama: Identitas Visual Festival mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet