Clarity Corporate Identity by Jeffery Fulton

Clarity Corporate Identity by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Clarity Corporate Identity

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Tambaga Winner in Grafis Category

8,310

Verified Award Winner

Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Corporate Identity

Clarity iyanaritu identitas perusahaan iya naranncanaéngngi untu' séddi perusahaan teknologi. Logoéro napasiengngi duwa simbol iya ripakéutu ri laleng koding, ripalécé ri laleng séddi tellu sisi (segitiga) iya mappaddisengngi pergerakang mattarru' ri yolo. Warna biru cakko' mappaddisengngi kapercayang, na warna biru macinnong mappaddisengngi teknologi. Jeni huruf Neo Sans ripakéutu nasaba rupanna iya moderé', iya makkolé-koléngngi sibawa sudu' malécco-lécco ri logoéro. Gradasi sibawa bentu' abstra ripaddésa'i, na iyaro identitas mattumangeng ri bentu' iya simplé sibawa karakter koding. Identitas iyaro dé' gaga tona ripakéutu ri mércandisé perusahaan.

The Recognition

About the A' Design Award Tambaga

Clarity Corporate Identity iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Clarity Corporate Identity ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Clarity Corporate Identity mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release