The Book That Grew Primary Function: Buku Panduan Mattatte naébbu Fabiano Dalmacio iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Ide dan Konseptual.
SalakaIde· 2021
The Book That Grew Primary Function: Buku Panduan Mattatte
ᨀᨒᨗᨕᨙ: Rothco, part of Accenture Interactive
Pammènangngé A' Design Award Salaka ri Katégori Ide
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #122997ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ The Book That Grew Primary Function: Buku Panduan Mattatte
Book Text: The Book That Grew iyanaritu buku panduan mattatte iya ripancajiyé untu' sining pallaonrumaé ri Irlandia. Iyaé bukué mappaita 10 pappagguruwang sibawa 10 pappangajang iya makkégunaé iya wettuwiwi patambai kajajiyang tuli-tuli ri palaonrumaé. Tungke' leppa', tungke' ada sibawa tungke' gambara' ripancaji polé ri uwa' welle' tongeng-tongeng ri wettu tumbo'na. Iyaro uwa'é ripimping siba' pijeppuareng lao ri laleng maéga minggu, sibawa laleng passikédo mabbuludu' sibawa kerajinang mannennungeng, angkanna tarompongenna iyaro pettaé napattepui alammé. Kajajiyang mallaingeng ri laonruma iya masulié ripaddiseng melalui séttu kumpulang tanra-tanra ripancaji khusus, sibawa séleppa' iya wedding ricero'-ceroki mattulaki lao ri kunci tanraé wettunna ribaca. Rec, iyaé bukué maloppona 29,7 kali 42 centimeter.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka
The Book That Grew Primary Function: Buku Panduan Mattatte iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. The Book That Grew Primary Function: Buku Panduan Mattatte ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. The Book That Grew Primary Function: Buku Panduan Mattatte iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Ukurang & Kemasang
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tag
- book, design, Ireland, grass, farming, bank, idea
- Téknologi Produksi
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Tantangeng Désain
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Panélitiang
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Wettu Proyék
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Alur Opérasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Anggota Tim
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Krédit Gambar
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.
