Full Moon Primary Function: Iklan Media Sosial naébbu Fabiano Dalmacio

Full Moon Primary Function: Iklan Media Sosial naébbu Fabiano Dalmacio iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

SalakaPeriklanan· 2021

Full Moon Primary Function: Iklan Media Sosial

ᨑᨗ Fabiano Dalmacio

ᨀᨒᨗᨕᨙ: Rothco, part of Accenture Interactive

Pammènangngé A' Design Award Salaka ri Katégori Periklanan

34,688

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #122999

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Full Moon Primary Function: Iklan Media Sosial

Full Moon iyanaritu iklan media sosial iya ripancajiyé untu' Guinness. Gambara' iyaé ripallappa' ri feed sibawa cerita Facebook nenniya Instagram ri wenni Halloween taung 2020, wettunna ulé' biru iya lallo langkae maka riita ri sininna linoé. Gambara'é ripancaji naolai retouching sibawa manipulasi foto ri Adobe Photoshop. Referensi ulé' iya matinggi resolusinna, gambara' merek, nenniya tekstur bere' ripakkasiwiyang ri laleng lapisang untu' mancaji séddi gambara'. Akkatta'na iyanaritu untu' maccowé ri bicara-bicara linoé silaong hubungan iya matakke' ri yelle'na ulé'é sibawa séddi kaca bere'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Full Moon Primary Function: Iklan Media Sosial iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Full Moon Primary Function: Iklan Media Sosial ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Full Moon Primary Function: Iklan Media Sosial iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Ukurang & Kemasang: Facebook & Instagram feed/stories.
Tag: beer, Guinness, halloween, moon, Ireland
Téknologi Produksi: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Tantangeng Désain: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Panélitiang: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspirasi: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Wettu Proyék: The project was developed in October 2020 in Dublin, Ireland.
Alur Opérasi: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Anggota Tim: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire