Tsarsky Reserve Pakking Karétasa naébbu Natalya Bilousova

Tsarsky Reserve Pakking Karétasa naébbu Natalya Bilousova iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2021

Tsarsky Reserve Pakking Karétasa

ᨑᨗ Natalya Bilousova

ᨀᨒᨗᨕᨙ: Tsarsky Reserve

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

12,324

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #123199

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Tsarsky Reserve Pakking Karétasa

Tujuang pakking produk setengah masaq beku iyarénga natarima gambar brand nasséaji, nalisiri penampakang tradisional kanreng naéwa ri laleng piring. Solusi mabbasi pola natanrékkeng sabagai paélo matana konsumen riase ri kanréna. Warenna naripakéi mabbawa representasi tanéngngi nataongngi ri tengngana garis produk kanreng lainna. Wettu to, kasisajengenna bentuk ri design engkaé napakanassa pendekatan kontemporer sibawa patteneng gagasang universalitas. Jari wettuenna, design engkaé naparéwa produk gampang naéloiwi macca-maccang pemirsa.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Tsarsky Reserve Pakking Karétasa iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Tsarsky Reserve Pakking Karétasa ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Tsarsky Reserve Pakking Karétasa mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Ukurang & Kemasang: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tag: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Téknologi Produksi: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Tantangeng Désain: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Panélitiang: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspirasi: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Wettu Proyék: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Alur Opérasi: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Paténg: Trademark 2021. Trademark Holder NESANS Company
Anggota Tim: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Krédit Gambar: All of the separate images are given by client