The Taste of Heritage Kopi Instan naébbu Shawn Goh Chin Siang

The Taste of Heritage Kopi Instan naébbu Shawn Goh Chin Siang iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

The Taste of Heritage Kopi Instan

ᨑᨗ Shawn Goh Chin Siang

ᨀᨒᨗᨕᨙ: Hai Soon Leong Sdn. Bhd

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

30,186

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #123769

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ The Taste of Heritage Kopi Instan

Desaingé nainspirasi latar belakaé klién – bisnis keluarga, lao siagang generasi. Agana najaga sibawa nawarisi rasaé, produk 'Rasa Warisan' nalancéi. Ianaé iya jari lambang pariwisata Malaysia, narekko desaineré naolai konsep najaga warisan budaya, naggabungi gagasangé klién, naintegrasi budaya maellaué macca-maccang suku ri desaingé agana lebbi mandase tau makkitai budaya Malaysia sibawa madécéng atinna ri Seni Malaysia.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

The Taste of Heritage Kopi Instan iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. The Taste of Heritage Kopi Instan ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. The Taste of Heritage Kopi Instan iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Ukurang & Kemasang: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Téknologi Produksi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tantangeng Désain: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Panélitiang: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Wettu Proyék: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Alur Opérasi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Paténg: -
Anggota Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Krédit Gambar: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.