Jinlongquan Yanzhi Pambalisi by Jin Zhang

Jinlongquan Yanzhi Pambalisi by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2022

Jinlongquan Yanzhi Pambalisi

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #126388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Yanzhi Pambalisi

Jenama Jinlongquan tellau mappettongeng ri Hubei lebbi 40 taung. Wettu mangei, narekko series bir mapakannengngi budaya Hubei. Pendesigner makke kaligrafi Cina mappakitai budaya dialek. Sibawa naonroi bangunan mappabali-bali sibawa sistem uwae ri Hubei (Hubei malebbi asenna provinsi ribu tasik), karakter sibawa maneng situasi konsumsi, naripasitauwi pole rasa urip sibawa fashion. Tau makkeda-keda dialek engka ri botol. Litai kampong riolo mu ri ilustrasi matambai interaksi sibawa konsumen.

The Recognition

About the A' Design Award Bessi

Jinlongquan Yanzhi Pambalisi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Jinlongquan Yanzhi Pambalisi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Jinlongquan Yanzhi Pambalisi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang