Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na by Yeqin Chen

Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2022

Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na

by Yeqin Chen

Client: Dali Foods Group

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na

Teks Buku: Souldar Cracker iyanaritu desain kaminang untuk cemme'-cemme'na soda cracker parasa coklat. Barang-barangngé ripaénré ri tengngana komposisi visualé. Ri seddé kiwana, tata letak iya mannessana ripasibawa cracker-crackeré ri jarak iya maéga-égaé untuk mappaluasa perasaang ruangngé ri laleng aré iya masempi'é. Saosu' coklaté sempé' polé ri yasé' kaminangngé pada-pada uwaé, mappaléttu' rupang statisi mancaji dinamisi. Warna cakku ripaké selaku warna kaminang untuk mappannessai rasa'na. Ada bagéang luaré rijai polé ri karetase ivory board, na élemén-élemén iya ripilé' ricetak sibawa cap bulaéng. Tungke' cracker rikeba' assitungke'i ri laleng kotaqé.

The Recognition

About the A' Design Award Tambaga

Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Souldar Cracker Kaminang Fungsi: Kaminang Bosaraki Cemme'-cemme'na mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen