Wu Xing Pakkeji by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2022

Wu Xing Pakkeji

by Siwei Lai

Client: Huyu

A' Design Award Salaka Winner in Kemasan Category

24,642
Verified Award Winner
Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Pakkeji

Séri gawé Wu Xing angngampai oloq-oloqé sibagé interpretasi narekko dikategorisakki malelluang limang elemén matokkong ri sifaq-sifaqna. Rilalengngé, mingka natangngeréngi sikkellu simbiosa ri Wu Xing, para desainer natambai matérruéna esso narekko mabbéniéna esso ri iyaseng ilustrasi, mappakalébui mulainna narekko ujungngana essoyé. Kopoq lukisang naiyya pangembangnganna struktur utama, mappakita asang hardcover narekko klasik. Mula kopoq marupa buku tuju ri struktur pakkeji nalébbangngi namallariq naléttu mandiri jaji rak pajajangangng. Rilaleng struktur pakkeji kusussangngé iyaé, iyaseng kartu gaukang mabbéréi pajajangangngé palénténg.

The Recognition

About the A' Design Award Salaka

Wu Xing Pakkeji iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Wu Xing Pakkeji ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Wu Xing Pakkeji iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release