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YaBloom Pabbungkusang by Antonia Skaraki

YaBloom Pabbungkusang by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Kemasan Competition Category.


SalakaKemasan· 2022

YaBloom Pabbungkusang

by Antonia Skaraki

Client: YaBloom

A' Design Award Salaka Winner in Kemasan Category

Colors

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The Design

About YaBloom Pabbungkusang

Mabbalicci cara naminung wae sipada biasa mancaji pengalamang maggauk sibawa marasa maséngngi. Minungang kaséhatang baru nasipporétai konsép maraja inronna wae naparasai. Panrébbanna warna macéra sibawa rupanna manninga wae mappakompo konsép rasa sibawa péngérring. Risilaongngé, inronna kaséhatang sibawa kabaruttauang ripakitai macanning ripasitaué rikomposisié séttongenna.

The Recognition

About the A' Design Award Salaka

YaBloom Pabbungkusang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. YaBloom Pabbungkusang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. YaBloom Pabbungkusang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging
Resealable doypack, height 150mm x width 90mm.
Tags
water, flavour, natural, healthy, taste, infusion, bloom
Production Technology
Craft paper, and plastic film.
Design Challenge
Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research
Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration
Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration
The project started on March 2021 and ended on July 2021
Operation Flow
Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris

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