Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor) by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor) by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2022

Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor)

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Tambaga Winner in Kemasan Category

10,559

Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor)

Guangliang 59Plus Flying iyanaritu bungkusang anggo'-anggo' edisi tarbatas iya ripogau' sibawa Museum Dunhuang. Rancangang iyae siduppaiwi unsur-unsur lukisang dinding Dunhuang sibawa gambarang aérospasi Cina untuk mappaentengngi pengkajiang ri linoé. Séddi gambaran mappaitangngi Apsara iya luttué sibawa astronaut iya siruntu' jarinna, mappasisumpungngi tradisi sibawa ilmu pengetahuang modéreng. Botolota mapute sibawa matappa'-tappa'. Cat kabur iya ripasemprotangngé mancajiwi mappadaé tekstur giok. Proses pambakarang dekorasi malebbi tepatna ri sikuru' botolo mappaitangngi gambaraé ri wiring-wiring botolo mattulili.

The Recognition

About the A' Design Award Tambaga

Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor) iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor) ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Guangliang 59Plus Flying CoBranded Kemasan Anggo'-anggo' (Liquor) mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang